The majority of service companies waste money on ads. It’s not because PPC doesn’t work, but because it’s handled by the wrong agency. We handle it right.
Paid advertising puts your business in front of people actively searching for your service. You only pay when someone clicks, hence PPC (Pay Per Click).
For an HVAC contractor, this means appearing on the first page of Google the moment someone types “emergency AC repair near me.” Unlike SEO, results can start the same day your campaign launches.
You control the budget, the location, and which services to promote. No more guessing where your money is going.
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Instant Visibility
Appear on page 1 of Google the same day your campaign goes live. No waiting months for organic rankings.
Pay Per Click Only
You never pay for impressions. Every dollar you spend goes toward real, interested visitors who clicked your ad.
Full Budget Control
Set daily or monthly spending limits. Pause campaigns anytime. Scale up when it's working on your budget, your rules.
Measurable Calls & Leads
Call tracking connects every phone call back to the exact keyword and ad that generated it. No guesswork.
Hyper-Local Targeting
Show ads only in your service area city, county, radius, or zip code. Zero spend on people outside your reach.
Scalable Results
Once campaigns are profitable, we scale spend intelligently. More budget = more calls without sacrificing efficiency.
Google captures people actively searching for your service right now. Someone searching “roof repair cost” has a problem that needs solving immediately. These leads convert faster and more reliably for trade businesses.
Google Search Ads and Local Services Ads work by matching your business to urgent, high-intent searches in your service area. The best possible moment to capture a new customer.
We start most clients here first
Facebook and Instagram ads reach homeowners before they know they need you. Seasonal HVAC tune-up campaigns, retargeting website visitors, and also building brand recognition in your local market.
Meta is especially powerful for filling slower seasons, retargeting people who visited your website but didn’t call, and building a recognizable brand in your service area over time.
We layer this in once Google is profitable
We configure Google campaigns with exact match keyword types, negative keyword lists, and bidding strategies built specifically for your trade. Not generic templates. Every market gets a custom campaign based on local search behavior in your city.
LSA ads appear above regular search results with your business name, rating, and a direct call button. We set up, verify, and manage your LSA profile. That is ensuring you appear in the searches that generate real job bookings, not just website traffic.
Location-based, age-targeted, income-filtered campaigns. A roofing company in Georgia doesn’t need to show ads to 20-year-old renters. We make sure your budget reaches the right homeowners with clean, scroll-stopping creatives that get real responses.
Most visitors don’t call on the first visit. We retarget them across Google Display and Meta. Someone who visits your plumbing page will see your ads on Facebook, YouTube, and across the web. That keeps your brand visible until they’re ready to book.
Sending paid traffic to a slow or confusing page wastes money. We review your landing pages and fix: load speed, call-to-action placement, trust signals, reviews, and mobile usability. The majority of trade business customers are searching from their phones.
Call tracking is installed on every campaign so you can hear the actual calls your ads generate. Monthly reports are in plain English, no confusing dashboards. You always know exactly which keywords are bringing calls and where your budget is being spent.
01
We review your existing ad account or your competitors’ before spending a single dollar. We identify what’s working, what’s wasting money, and where the real opportunity is in your market.
02
Keyword research, audience setup, ad copy writing, conversion tracking, and Analytics configuration. All done before the first dollar is spent on traffic.
03
During the first two weeks, we monitor performance daily. Tracking click-through rates, cost per click, quality scores, and most importantly, phone calls and form submissions.
04
We cut what’s not working and invest more in what is. New ad groups, adjusted bids, landing page improvements. All reported monthly in plain English.
We don’t just report clicks and impressions. Call tracking lets you hear actual calls your ads generate. You see exactly which keywords bring phone calls.
You own your ad account always. We charge a transparent flat management fee. If you ever leave, you take your campaigns, data, and history. No hidden fees, no lock-in, no surprises.
We don’t run campaigns for dentists, e-commerce, or law firms. Our entire focus is HVAC, plumbing, roofing, electrical, and similar trades. We know your keywords, your seasons, and your customers deeply.
We know what a slow season means for an HVAC company. We know when roofing season peaks in the Southeast. Business patterns are built into every campaign, not learned after you start paying us.
Poor Quality Scores are one of the biggest ways agencies waste client money. We constantly optimize ad relevance and landing pages to maintain high Quality Scores and keep your cost-per-click low.
We understand local markets in all four countries. Like search behavior, seasonal patterns, and cost-per-click vary by city and region. Every campaign is built for your specific market, not copied from another.
We base pricing on the size of your campaigns, platforms involved, and advertising budget. We don’t believe in one-size-fits-all packages because every trade business is different.
Management fees start with a flat monthly rate for single-platform Google Ads management. Larger campaigns with multiple markets or platforms are priced accordingly.
We always start with a free audit and strategy call, no commitment, no pressure.
You’ll know exactly what your market looks like, what competitors are spending, and what a realistic campaign would cost before deciding anything.
Before we talk numbers, we look at your market, your current campaigns (or your competitors’), and give you an honest picture of what’s achievable.
Yes. We handle content planning, creation, posting, and performance tracking as a complete service.
We’ve fixed broken Google Ads accounts for trade businesses across the USA, UK, Canada, and Australia. The first step is a free audit. A straight look at what you’re doing now and a clear plan for what we’d do differently.